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Scotiabank Activating Heavily Around NHL 100 Classic In Ottawa

The NHL on Saturday is celebrating the 100th anniversary of the league's first games with an outdoor contest held at Ottawa's Lansdowne Park featuring Canadiens-Senators. Title sponsor Scotiabank will activate around the NHL 100 Classic in several ways related to its support of youth hockey in Canada. This includes hosting two minor hockey teams who will face off against NHL alumni on Friday and having the names of all the minor hockey teams it has sponsored in the last 10 years installed in the ice. It also will celebrate its One Million Kids and Counting program that has helped sponsor more than 1 million young hockey players.

Scotiabank also will have in-ice logos, concourse activations and in-stadium promos. The Rogers Canadian national broadcast will run a feature on Scotiabank's youth hockey efforts. The game also will air on NBCSN in the U.S.

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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