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Volume 26 No. 134
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MLS Signs JLab Audio To Multiyear Sponsorship Agreement

MLS today formally announced a multiyear sponsorship with JLab Audio, which becomes the league's first official audio partner. To help kick off the partnership, each member of the '17 MLS Cup championship team will receive a yet-to-be-released pair of Epic Wireless Earbuds (MLS). JLab will "work with players to use its wireless products during pregame warmups, as well as curate custom athlete playlists that will be hosted on MLS digital channels." The company will receive "field-level signage during nationally televised matches" (SPORTSBUSINESS JOURNAL, 12/4 issue).