Nike Rolls Out New LeBron James Ad Ahead Of NBA Regular Season
Nike today unveiled a new LeBron James ad, a 58-second spot that "features highlights of James spliced with social media clips and shots of nature as a narration and dramatic music plays." The ad "plays on the theme that a beast has been awoken" (WKYC.com, 10/16). The spot, timed close to the start of the NBA season, is "fun to watch," with a "haunting piano soundtrack and serious British voiceover" (SPORTINGNEWS.com, 10/16).
Nike launching “The Fifteen” pop-up shop tonight on East 9th in Cleveland, offering LeBron 15 for first time. pic.twitter.com/sskI3robBA— Darren Rovell (@darrenrovell) October 16, 2017