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Closing Bell

Strong Demand For AL Wild Card Game On Secondary Ticket Market

The MLB Postseason begins tonight with the Twins-Yankees AL Wild Card game in N.Y. With an average resale price of $190, demand for the game at Yankee Stadium is the third-highest for a WC game that SeatGeek has seen since the aggregator started tracking the secondary market in '10, behind only Giants-Mets last year ($252) and Cubs-Pirates in '15 ($216). However, prices for the game have dropped 15% over the past two days (Preston Bounds, Assistant Editor).

Meanwhile, brands spent $558M to advertise during the '16 MLB Postseason, according to data provided to THE DAILY by Kantar Media, a 41% increase over '15 and a 47% increase over '14 (David Broughton, Research Director).

MLB POSTSEASON TV AD SPENDING
YEAR
WILD CARD/
LDS/LCS
GAMES
WORLD SERIES
(BRANDS)
GAMES
TOTAL SPEND
(GAMES)
'16
$148.5M (285)
27
$409.4M (210)
7
$557.9M (34)
'15
$155.6M (249)
31
$240.0M (131)
5
$395.6M (36)
'14
$127.2M (217)
25
$253.2M (151)
7
$380.4M (32)

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