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Volume 24 No. 117
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Quick Hits....

"One of the things that we want to amplify going forward are the sounds of the sport, because they are viscerally moving to fans and critically important in all the research that we do" -- F1 Managing Dir of Commercial Operations Sean Bratches, on working on a new microphone to attach to cars to amplify sound for TV viewers (REUTERS, 9/22).

"We’ve been very competitive, and ... we’re going full steam ahead with the P6 campaign. ... It isn’t built on fluff and just words. It’s built on real achievement" -- AAC Commissioner Mike Aresco, on the conference's "Power 6" initiative (WASHINGTON POST, 9/22).

"When you're trying to find somebody late and you need a home game, sometimes it takes a little more negotiating to reach an appropriate figure" -- Louisville Senior Associate AD/Media Relations Kenny Klein, on paying Kent State, a late schedule addition, $1M for the game Saturday at Papa John's Cardinal Stadium (Louisville COURIER-JOURNAL, 9/22).

"You can go to certain places on the Mainland and you can’t have access for $100,000 into some of these events. Here, we value $5,000, $10,000, $2,000 sponsors. Our goal is to continue to be broad based" -- ESPN Senior VP/College Sports Programming & Events Pete Derzis, on the relatively low cost of sponsoring events in Hawaii vs. the continental U.S. (, 9/21).

"At some point, you have to get a sensible payroll, and I think everyone pretty much knew this was gonna happen" -- Former Tigers manager Jim Leyland, on the team entering a rebuild after years of having one of MLB's higher payrolls (DETROIT NEWS, 9/22).