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Volume 24 No. 117
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Nabisco To Sponsor Team USA For '18 Games, Activate With Packaging

Nabisco has signed on as a USOC sponsor ahead of the '18 PyeongChang Games and will serve as Team USA's official cookie and cracker sponsor. Nabisco will activate around the theme "Can't Miss Moments," and it will individually sponsor Gold Medal-winning skier Ted Ligety and snowboarder Chloe Kim. Starting Jan. 21, Nabisco brands Oreo, Ritz and Chips Ahoy! will feature Team USA-themed packaging, with Oreo cookies embossed with Team USA-themed emblems (Nabisco).