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Volume 24 No. 117
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USA Volleyball CEO Touts Adidas Deal's Scope, Activation

USA Volleyball CEO Jamie Davis said the organization's partnership with Adidas is the “biggest deal we’ve ever done in the history of volleyball.” Davis said of Adidas, “What they’re bringing to it is activation. They’re doing more than just giving us money and giving us financing. They’re really working with the youth that are playing in the sport to try to get them active in it.” Davis said with youth participation in volleyball on the rise, “We wanted to be with a brand that was as hot as we felt we were so that together we’d be able to grow” (“Mornings with Maria,” Fox Business, 9/19).