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Volume 24 No. 114
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Dean & DeLuca To Sponsor U.S. Open Under Six-Year Deal With USTA

The USTA today announced a multiyear with Dean & DeLuca, which becomes an official sponsor of the U.S. Open through '22. The six-year deal includes a significant presence at the tournament, with on-court signage at Arthur Ashe Stadium, a presence on U.S. Open digital properties and on-site product availability for players.

Also today, the USTA unveiled its new "Net Generation" youth brand, which is aimed at kids ages 5-18. The brand's official launch will take place at Arthur Ashe Kids' Day this Saturday (USTA).