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Volume 24 No. 178
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Bad Boy Mowers Lands Title Sponsorship Of St. Pete Bowl Game

Arkansas-based Bad Boy Mowers has signed a "multi-year naming rights deal" with the bowl game played annually at Tropicana Field in St. Petersburg. The Bad Boy Mowers Gasparilla Bowl, which will be played on Dec. 21, will not retain the St. Pete name in the title in an attempt to "make the bowl seem more regional." Tampa holds the Gasparilla Parade each year. Bad Boy becomes the game's fourth title sponsor, joining Bitcoin, Beef O'Brady's and magicJack. Bad Boy earlier this week agreed to title sponsor the Battle 4 Atlantis men's basketball tournament in the Bahamas (FACEBOOK.com, 8/18).