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Volume 25 No. 67
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Nielsen Sticking By November Household Estimates For ESPN Networks

Nielsen on Friday told ESPN that it will not revise data that showed ESPN, ESPN2 and ESPNU lost more than 600,000 homes from its distribution footprint last month. Nielsen originally released the subscriber numbers last week, but pulled them over the weekend after ESPN complained that the report represented “a dramatic, unexplainable variation over prior months’ reporting” and accused Nielsen of “demonstrated failures over the years to accurately provide subscriber data.”

With this afternoon’s news that Nielsen is standing behind its report, ESPN released a statement saying: “This most recent snapshot from Nielsen is a historic anomaly for the industry and inconsistent with much more moderated trends observed by other respected third party analysts. It also does not measure DMVPDs (Digital Multi-Channel Video Programming Distributors, like SlingTV or Playstation Vue) and other new distributors and we hope to work with Nielsen to capture this growing market in future reports.”