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Volume 26 No. 112
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Nielsen Poised To Acquire Repucom For Undisclosed Amount

Nielsen today announced that it will acquire sports/entertainment research firm Repucom "for an undisclosed amount." The acquisition, which is "expected to be completed within the next few weeks," will "boost Nielsen’s sports offering" beyond the current Nielsen Sports division. Repucom was founded in '04 in Sydney, Australia, and has since "expanded into 18 countries, employing 1400 people" (RESEARCH-LIVE.com, 5/12).