FLW To Feature P&G's Old Spice Brand At Fishing Tourneys, Expos

Procter & Gamble has signed a deal with FLW to “feature Old Spice promotions at its fishing tournaments and expos.” Old Spice also will have a presence at the National Fishing & Boating Week Expos, which “will be held June 3-5 at Wal-Mart stores nationwide.” Pro angler Greg Bohannan will serve as an Old Spice endorser. FLW operates “more than 235 bass-fishing tournaments every year throughout the United States,” as well as tournaments in Canada, China, Mexico and South Korea (BIZJOURNALS.com, 3/18).

Meanwhile, BASS announce a deal for lure maker Rapala to sponsor the '16 Bassmaster Elite Series and other major BASS tournament circuits (BASS).