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Budweiser Signs On As Associate Sponsor Of Rahal Racing Team

Budweiser’s famous association with IndyCar's Rahal family will be rekindled once again this year, as the beer brand has signed a deal with Rahal Letterman Lanigan Racing to serve as an associate sponsor for races during the month of May. The deal, which a source valued at $50,000-75,000, was negotiated locally rather than by A-B InBev’s national office, an A-B rep said, and will be activated just locally as well. Graham Rahal was already sporting the Budweiser logo on his uniform at last weekend’s season opener in St. Petersburg.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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