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Volume 25 No. 196
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Budweiser Signs On As Associate Sponsor Of Rahal Racing Team

Budweiser’s famous association with IndyCar's Rahal family will be rekindled once again this year, as the beer brand has signed a deal with Rahal Letterman Lanigan Racing to serve as an associate sponsor for races during the month of May. The deal, which a source valued at $50,000-75,000, was negotiated locally rather than by A-B InBev’s national office, an A-B rep said, and will be activated just locally as well. Graham Rahal was already sporting the Budweiser logo on his uniform at last weekend’s season opener in St. Petersburg.