CBS Sports Digital Posts Several Records For Super Bowl Streaming
CBS Sports Digital said it posted a variety of Super Bowl records for its live stream of the game on a variety of platforms. The net said CBS and NFL digital properties combined to generate an average minute audience of 1.4 million for Super Bowl 50 last night, up from 800,000 on NBC Sports Live Extra last year for Super Bowl XLIX. Yesterday’s game also generated 315 million minutes of total digital consumption during the game, up from 213 million minutes last year, and a unique audience of 3.96 million, up from 2.5 million last year. Users spent an average of 101 minutes watching the stream, up from 84.2 minutes a year ago. CBS Sports Digital declined to break out their streaming numbers apart from NFL platforms. But said they still set audience and consumption records across the board even without that additional data.
This year’s game was available on connected TV platforms such as Apple TV, Roku and Xbox for the first time. CBS’ figures for Super Bowl 50 also include data from streams of the game on NFL.com and NFL Mobile for Verizon subscribers. NBC Sports did not include NFL platform-specific data in its released Super Bowl digital metrics last year, nor did Fox Sports in '14, when it posted an average minute digital audience of 528,000 on Fox Sports Go and FoxSports.com for Super Bowl XLVIII.