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Volume 27 No. 8
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Red Bulls Exploring Naming-Rights Deal For Stadium In N.J.

The Red Bulls have begun exploring a naming-rights deal for Red Bull Arena, sources said. The MLS club is seeking at least a 10-year deal that would be valued in the seven figures per year, according to the sources. While the club has met with potential agencies that would assist in selling the rights, it has not hired one yet and could instead choose to use internal resources through parent company Red Bull. Opened in '10 in Harrison, N.J., Red Bull Arena has never sold its naming rights. The Red Bulls did not respond to a request to comment on this article.