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Volume 24 No. 158
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PGA Tour's Finchem Talks Liberty National Partnership, Golf Industry

PGA Tour Commissioner Tim Finchem and Liberty National co-Founder Paul Fireman today appeared on CNBC to promote the announcement of the Tour's 25-year partnership with the golf club. Finchem said despite signs the business of golf is declining, the "professional game has never been stronger." Finchem: "The participation side, we took a hit with the 2007, 2008 and 2009 downturn … (but) that's really corrected itself now. ... We feel real good about the future." Fireman said the lagging golf retail industry is not because of a "lack of innovation." Fireman: "They've done a great job of forwarding the game with new clubs, new technology" ("Squawk on the Street," CNBC, 8/26).