Quick Lane Tire & Auto Centers To Sponsor Bowl At Ford Field
The Lions today announced that the college bowl game at Ford Field will be called the Quick Lane Bowl based on a multiyear tie-in with Michigan-based auto service chain Quick Lane Tire & Auto Centers. Financial terms of the deal were not disclosed. The chain was "created by Ford Motor Co. for its Ford and Lincoln dealerships." Members of the Ford family also own the Lions (CRAINSDETROIT.com, 8/26).
Also today, Popeyes Louisiana Chicken announced a deal to title sponsor the Popeyes Bahamas Bowl, to be played Dec. 24 in Nassau. The game featuring Conference USA and MAC teams will be televised on ESPN. This marks the first time the QSR has sponsored a college bowl game (Popeyes Louisiana Chicken).