Grande Communications, Baylor Reach Deal For Sponsorship Rights
Grande Communications has reached a deal with Baylor Univ. for "sponsorship and promotional rights" through the '14-17 athletic seasons. The agreement "includes Touchdown Alley displays at each regular season home football game, radio spots at regular season football and basketball games, a presence on BaylorBears.com and stadium signage." Grande also "will provide cable TV and data services throughout McLane Stadium in Waco" (BIZJOURNALS.com, 8/25).