Harvard Tabs IMG College To Help Sell Athletic Sponsorships
IMG College today formally announced that it has been retained by Harvard's athletic department to increase corporate support for the school's sports. The multiyear deal gives IMG College exclusive representation rights to develop corporate sponsorships (IMG College). The deal is "unconventional compared with most of IMG College’s multimedia rights deals, which typically include radio, print, hospitality, in-venue signage and other rights." The school had sold sponsorships in-house (SPORTSBUSINESS JOURNAL, 8/11 issue).