Carnival Agrees To Multiyear Sponsorship Deal With Cowboys
Carnival Cruise Lines today announced a multiyear deal with the Cowboys, making Carnival the team's official cruise line. Carnival's assets will include a "Fun Crew" at home games, touring the lots at AT&T Stadium on branded golf carts to offer prizes to tailgaters. The partnership begins this week with sponsorship of the "Cowboys Training Camp Daily News Show" airing on FS Southwest. Carnival next year will homeport a third year-round ship in Galveston, Texas (Carnival Cruise Lines).