PGA Tour, Tempur-Pedic Reach Sponsorship Deal Through '16
The PGA Tour and Tempur-Pedic today announced a sponsorship deal through '16. Tempur-Pedic receives designations as the Tour's official mattress, bedding and pillow sponsor. The agreement, which grew out of an initial advertising relationship struck with PGATour.com in '13, marks the bedding company's first national sports sponsorship.
In other golf sponsorship news, Sterling Cut Glass has extended its deal with the PGA of America's Golf Retirement Plus program through '15. Sterling has upped its relationship from the Supporting Sponsor level to Presenting Partner (THE DAILY).