ESPN Partners With Google, Tying World Cup Video To Searches
ESPN announced that in-progress and post-match '14 FIFA World Cup highlights from ESPN FC and live matches on WatchESPN will be featured on Google for relevant game, team, and tournament searches. Searchers across computers, smartphones and tablets will be able to access links to ESPN FC for recent highlights. Also, links to live matches on WatchESPN will be featured in search queries. The agreement with ESPN marks the first fresh in-game video highlights integration for sports on Google Search (ESPN).