Allstate Activating At CWS With "Good Hands In The Stands" Program
NCAA sponsor Allstate Insurance today announced activation plans around the College World Series in Omaha, which include a program to reward fans for their "Good Hands in the Stands." During the four games taking place Saturday and Sunday at TD Ameritrade Park Omaha, Allstate will reward each fan who catches the first foul ball of every half inning with a keepsake trophy. Also, ESPN analyst Aaron Boone tomorrow will meet with fans at the Allstate Fan Zone within the CWS Fan Fest (Allstate).
The program is part of the insurance company's near-decade of sponsoring NCAA athletics, with the most recognizable activation being the nets behind goal posts at football games.