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Volume 24 No. 116
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Nesquik Announces Partnership With Youth Soccer Organizations

Nestle's Nesquik brand today announced a partnership with youth sports organizations US Youth Soccer and AYSO Soccer to support education and awareness of healthy recovery and refueling options. As part of the deal, Nesquik will have a digital presence on the websites of both organizations, including instructional videos from ESPN soccer analyst Alexi Lalas and NWSL Seattle Reign F Sydney Leroux. The brand also will be involved in youth soccer tournaments this year (Nestle).