AT&T on Friday announced that the Oklahoma-Texas football rivalry in '14 will be known as the AT&T Red River Showdown. The updated name is part of a brand refresh for the series, which includes a new game logo and individual team marks (AT&T).
Pepsi on Monday will begin selling special cans in the K.C. market honoring Sporting KC's '13 MLS Cup championship (Pepsi).
The AFL and HYDRIVE Energy Water announced a partnership that will make HYDRIVE the official sponsor of the Arena Football Hall of Fame this season (AFL).
Black Hills Soccer club has agreed to be affiliated with the MLS Rapids, marking the "first time a youth sports organization in South Dakota has partnered with a professional team" (AP, 4/4).