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Closing Bell

Nike Launches First TV Spot In '14 FIFA World Cup Campaign

Nike, via Wieden + Kennedy, has launched its first '14 FIFA World Cup spot with the tagline "Risk Everything." The 60-second spot shows Portugal F Cristiano Ronaldo, Brazil F Neymar and England F Wayne Rooney "preparing for the World Cup under intense pressure to perform well." Unlike the brand's '10 "Write the Future" spots, the new ad is "exceedingly somber – right down to the 'Risk Everything' logo, which is a skull with the swoosh carved into its forehead and a flaming die and soccer ball on either side" (ADWEEK.com, 4/1).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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