Adidas Halts Sale Of Sex-Themed Brazil World Cup T-Shirts
adidas today "acceded to a request from Brazil's tourism board" to stop selling two T-shirts that the apparel brand marketed ahead of this year's FIFA World Cup "because they encourage sexual tourism." One shirt "shows a bikini-clad woman with open arms on a sunny Rio de Janeiro beach under the word-play 'Looking to Score.'" The other "has an 'I love Brazil' heart resembling the upside-down buttocks of a woman wearing a thong bikini bottom." adidas said that the shirts "would not be sold anymore," adding that they were from a "limited edition that was only on sale" in the U.S. (REUTERS, 2/25).