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NBC Buys Promoted Trend Tweets To Hype Canada-U.S. Hockey
Published February 21, 2014
NBC bought Twitter's "prominently featured" Promoted Trend ad to alert users about Friday's Canada-U.S. Olympic men's hockey semifinal game. The ad unit "costs north of $200,000 a day as a continent-wide purchase." The outlet "has failed to buy Promoted Tweets around seemingly low-hanging ...