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Closing Bell

MLBAM Begins iBeacon Push With Installations In S.F., L.A.

MLB Advanced Media has completed installation of Apple’s iBeacon technology at Dodger Stadium and Petco Park, the first two of 30 installations planned for every MLB ballpark. The technology, using Bluetooth low energy (BLE) signals, operates on a different wireless spectrum than Wi-Fi or cellular signals and allows for highly targeted messaging to fans’ mobile devices at key points inside and outside ballparks.

MLBAM expects to have more than 20 MLB ballparks with full iBeacon installations in time for Opening Day. The iBeacon technology will be heavily incorporated into a forthcoming update of MLBAM’s At The Ballpark mobile app. Uses of iBeacon by MLBAM will range widely from park to park and incorporate exclusive video, coupons, fan loyalty programs, wayfinding and other implementations.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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