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Closing Bell

50 Cent's SMS Audio Inks Deal To Sponsor Swan Racing In NASCAR

Rapper 50 Cent's SMS Audio brand has inked a deal with Swan Racing that will place the company's branding on both of Swan's NASCAR Sprint Cup Series cars, as well as on the uniforms of drivers Parker Kligerman and Cole Whitt. The drivers also will be "featured on Swan-branded SMS Audio headphones." The partnership calls for 50 Cent to "make appearances at races" throughout the '14 season. The deal was brokered by Pegasus Marketing Group, "which works with the race team and 50 Cent's company" (AP, 2/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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