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Volume 24 No. 158
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50 Cent's SMS Audio Inks Deal To Sponsor Swan Racing In NASCAR

Rapper 50 Cent's SMS Audio brand has inked a deal with Swan Racing that will place the company's branding on both of Swan's NASCAR Sprint Cup Series cars, as well as on the uniforms of drivers Parker Kligerman and Cole Whitt. The drivers also will be "featured on Swan-branded SMS Audio headphones." The partnership calls for 50 Cent to "make appearances at races" throughout the '14 season. The deal was brokered by Pegasus Marketing Group, "which works with the race team and 50 Cent's company" (AP, 2/4).