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Volume 24 No. 159
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Skittles Reaches Formal Endorsement Deal With Marshawn Lynch

Skittles today will announce a "formal deal" with Seahawks RB Marshawn Lynch, marking the first time the Mars brand "ever has paid an athlete." While "specific terms of the deal are unknown," sources said that Lynch "will receive financial compensation." The brand also "will donate $10,000 to Lynch's Fam First Foundation for every touchdown he scores" in the Super Bowl. Skittles "has made limited edition packages of a 'Seattle Mix,' a bag the brand will hand out this week that includes only circles of blue and green colors" (ESPN.com, 1/28).