Emirates Airline Increases Investment In PGA European Tour
Emirates and the PGA European Tour today signed a deal to extend the airline's investment across an additional 10 tournaments from '14 until the end of the '17 season, also becoming the golf tour's official airline. Emirates adds 10 tourneys to the nine events it already sponsors, which include the DP World Tour Championship in Dubai. The airline will benefit from branding across European Tour events and the tour's media and digital platforms. It also will have hospitality rights and exhibition booths (Emirates).