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Volume 24 No. 158
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History Channel Running Promo For "Vikings" Series At Metrodome

The History Channel will run a 15-second promo for its "Vikings" scripted TV series on the Metrodome video display during Sunday's Eagles-Vikings game. The drama is "based on the tales of Norse warriors during the Dark Ages," and its 10-episode second season will begin airing in February. The ad is "cleverly targeted directly to Vikings fans," which "makes a lot of sense because Minnesota is one of the show's top viewing markets" (BIZJOURNALS.com, 12/13).

Watch the spot.