Sports Properties Report Record Sales Numbers On Cyber Monday
Never underestimate the influence of television to propel the NFL’s businesses. The latest example of that powerful relationship comes from Cyber Monday sales results in which a New Era knit cap carrying the colors and logos of the Seahawks was the top-selling item on NFLShop.com. The Seahawks were home in last night’s “MNF” encounter against the Saints.
In what every major sports property described as its busiest Cyber Monday ever, NFLShop.com experienced low-double-digit sales growth over last year, with mobile sales doubling. Other top sellers were the Nike Sideline Sport Knit Cap; the New Era Patriots '13 On-Field Player Sideline Sport Knit Hat; two separate Nike name/number jerseys of Seahawks QB Russell Wilson; and a Nike orange youth jersey for Broncos QB Peyton Manning.
The top Cyber Monday seller on Fanatics.com, which sells thousands of licensed items, was a surprise in that it was neither a jersey nor a cap. It was the Team USA red, white and blue mittens from Outer Stuff, which retail for $14. One mitten says "Go," the other says "USA." Mittens were a huge and surprising hit product at the '10 Vancouver Games.