Putnam Investments Launching Campaign Around USSA Deal
Putnam Investments today announced that it will launch a marketing campaign built on its sponsorship of the U.S. Ski & Snowboard Association as its athletes compete in the FIS World Cup leading up to the start of the '14 Sochi Games. The "Performance in Motion" campaign will run across print, digital and social media outlets, debuting Nov. 29 with the World Cup event in Beaver Creek, Colo. The ads feature Gold Medal-winning skier Ted Ligety, whom Putnam has sponsored individually since '09 (Putnam Investments).