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Closing Bell

Putnam Investments Launching Campaign Around USSA Deal

Putnam Investments today announced that it will launch a marketing campaign built on its sponsorship of the U.S. Ski & Snowboard Association as its athletes compete in the FIS World Cup leading up to the start of the '14 Sochi Games. The "Performance in Motion" campaign will run across print, digital and social media outlets, debuting Nov. 29 with the World Cup event in Beaver Creek, Colo. The ads feature Gold Medal-winning skier Ted Ligety, whom Putnam has sponsored individually since '09 (Putnam Investments).

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.
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