P&G, Kellogg's, Chobani Unveil Sochi Games Athlete Endorsers
Procter & Gamble today formally unveiled the '14 Sochi Games athletes who will participate in its "Thank You Mom" campaign, including U.S. skier Lindsey Vonn for Olay, German skier Felix Neureuther and Dutch speedskater Sven Kramer for Gillette, and Russian figure skater Elena Ilinykh for Pantene. The launch is supported by more than 15 P&G brands around the globe. Olay's campaign will prominently feature Vonn; Gillette's also will feature Capitals LW Alex Ovechkin; Head & Shoulders' will feature Penguins C Evgeni Malkin; Bounty's will feature U.S. women's ice hockey player Julie Chu; and Blend-a-Med and Crest campaigns will feature Russian figure skater Alena Leonova and U.S. figure skater Evan Lysacek.
Kellogg's today also unveiled its campaign ahead of the Games, and '14 Team Kellogg's Team USA Athletes include snowboarder Gretchen Bleiler; paralympic alpine skier Heath Calhoun; figure skaters Meryl Davis and Charlie White; ski jumper Sarah Hendrickson; alpine skier Ted Ligety; skeleton racer Noelle Pikus-Pace; paralympic snowboarder Amy Purdy; and freeskier Torin Yater-Wallace. Team Kellogg's Legends include former hockey player Jim Craig and former figure skater Kristi Yamaguchi.
Elsewhere, Chobani released the names of the six U.S. athletes it has signed up for Sochi deals: snowboarder Lindsey Jacobellis, paralympic skier Allison Jones, Skier Hannah Kearney, Wild LW Zach Parise, sled hockey player Rico Roman and para-snowboarder Evan Strong (THE DAILY).