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Volume 24 No. 117
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Kaiser Permanente Partners With NBA Stars Chris Paul, Stephen Curry

Kaiser Permanente today formally announced that it has signed Clippers G Chris Paul and Warriors G Stephen Curry to endorse its "Own Now" platform for educating young adults about healthy lifestyles. The deal designates Paul and Curry as Total Health Ambassadors, engaging young adult consumers via social media and community events. The duo kicked off their "Own Now" activities yesterday with a media event at L.A. Live (Kaiser Permanente).

Kaiser last month signed a three-year extension of its Warriors sponsorship (THE DAILY).