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Volume 24 No. 177
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NBC Sports, Yahoo Rolling Out Digital Version Of "NHL Rivals"

NBC Sports and Yahoo Sports today will debut a digital complement to the recently launched "NHL Rivals" series on NBCSN. The short-form digital preview of "NHL Rivals," to appear each Tuesday beginning at noon on Yahoo Sports, will serve as a further promotional tool for the Wednesday Night Rivalry NHL matchups on NBCSN, and will include exclusive content not seen on TV. The effort represents a further iteration of the large-scale digital partnership struck last December between NBC Sports and Yahoo Sports.