ESPN Will Not Continue Its Four X Games Events Outside The U.S.
ESPN today announced that it was shuttering its Global X Games property after one year and concentrating instead on its Winter and Summer X events in the U.S. The company said the economics of events in Barcelona, Munich, Foz do Iguacu and Tignes were not sustainable. The announcement brings an end to an expansion of X Games that began two years ago when ESPN turned it into a global property and held a bid process for three new X Games.
ESPN hoped to sell eight to 10 global sponsorships for its four international and two domestic X Games, but it sold only four (Red Bull, Go Pro, Ford and U.S. Navy). The company also ran into significant production costs associated with the event. ESPN said it "remains fully committed to the X Games brand and its full-scale competitions in Aspen, Colorado and Austin, Texas – its newest host city – and we will continue to distribute these premier events around the world."