Group Created with Sketch.
Volume 24 No. 114
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

76ers Marketing Campaign Features Philadelphia Landmarks

The 76ers today announced the launch of a new marketing campaign dubbed "Together We Build." Ads for the campaign feature images of iconic Philadelphia structures combined with depictions of industrial objects, symbolizing the idea of building a team through an incremental process. Featured objects include the Liberty Bell, cobblestone streets, the Ben Franklin Bridge and the Rocky Balboa statue The effort launched today with outdoor advertising consisting of 40 billboard images (76ers).