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Volume 24 No. 156
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Buzzer Beaters....

Muscle Milk has launched limited-edition college branded bottles in nine U.S. markets that will be available at campus-area retailers through December. The featured schools are Arizona, Arizona State, UConn, Oregon, Pittsburgh, Syracuse, Texas, Texas A&M and a co-branded Cal-USC bottle (CytoSport).

The Suns today announced a multiyear sponsorship with Carl's Jr., which becomes the team's official burger (Suns).

Vikings RB Adrian Peterson today launched an interactive fitness and training iPhone app in partnership with New York-based Driven Apps. The offering is titled "Adrian Peterson Driven" (Driven Apps).

Pac-12 Networks today announced a renewal of its deal with UPS, which remains the official package delivery and logistics company of the Pac-12 Conference (Pac-12).

Under Armour despite exiting its title sponsorship of the Baltimore Running Festival has agreed to a multiyear deal to be the "official performance apparel and footwear partner of the event" (, 9/19).