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Buzzer Beaters....

Muscle Milk has launched limited-edition college branded bottles in nine U.S. markets that will be available at campus-area retailers through December. The featured schools are Arizona, Arizona State, UConn, Oregon, Pittsburgh, Syracuse, Texas, Texas A&M and a co-branded Cal-USC bottle (CytoSport).

The Suns today announced a multiyear sponsorship with Carl's Jr., which becomes the team's official burger (Suns).

Vikings RB Adrian Peterson today launched an interactive fitness and training iPhone app in partnership with New York-based Driven Apps. The offering is titled "Adrian Peterson Driven" (Driven Apps).

Pac-12 Networks today announced a renewal of its deal with UPS, which remains the official package delivery and logistics company of the Pac-12 Conference (Pac-12).

Under Armour despite exiting its title sponsorship of the Baltimore Running Festival has agreed to a multiyear deal to be the "official performance apparel and footwear partner of the event" (BIZJOURNALS.com, 9/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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