Outback Renews Deal With Stewart-Haas, Will Back Harvick Ride
Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick. The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is leaving the team after this season and being replaced by Harvick. Outback joins Harvick’s other major sponsor Budweiser on the No. 4 car.
Outback will continue to offer the same promotion with Harvick that it ran with Newman. Each time Harvick finishes a race in the top-10, its steakhouses will offer a free Bloomin' Onion to customers the Monday after the race. In a statement, Outback CMO Mike Kappitt said the “Bloomin' Monday” promotion had been “incredibly successful.”