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Volume 24 No. 157
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Clint Dempsey, EA Sports Agree To Multiyear Endorsement Deal

EA today announced a multiyear endorsement deal with Clint Dempsey, which designates the MLS Sounders F as an EA Sports Football Ambassador and makes him a key part of marketing in North America for the "FIFA" video game franchise. Dempsey makes his debut as an endorser of the "FIFA" franchise in a GameStop TV spot that begins airing today. The full 30-second version of the ad depicts him coaching a fan through a series of post-goal celebrations (EA Sports).