Lenovo, The Onion Partner To Promote Contest Tied To Pro Bowl
NFL sponsor Lenovo is working with humor site The Onion to promote a contest to choose a fan to be a '14 Pro Bowl captain under the game's new format. The Lenovo Fantasy Coach of the year will participate in the new Pro Bowl player draft and go to Hawaii to watch the first quarter from the sideline. Fans can enter the contest at NFL.com/Fantasy. To promote the contest, Lenovo and The Onion are producing an eight-part online video series following the exploits of a hapless fantasy football coach. The series is titled “Tough Season” and features NFLers Mason Crosby, Larry Fitzgerald, Matt Forte, Andrew Luck and Alfred Morris. The videos will be released throughout the season on Lenovo.com/NFL.