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Volume 24 No. 155
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Troy Polamalu Stars In Another Round Of Head & Shoulders Ads

Procter & Gamble’s Head & Shoulders brand today is debuting the latest round of humorous TV ads from the NFL player it says has the league’s “most famous mane” – Steelers S Troy Polamalu. The fifth-year NFL sponsor launches a TV and digital campaign this week from Saatchi & Saatchi, showcasing Polamalu. In one, he removes his famous hair and places it on the head of a rookie Steelers player. The rookie’s career then blossoms – until the hair is reclaimed by its owner. Later this season, H&S will bring several extreme torture tests to life via humorous videos on the brand’s YouTube channel to underscore its message that the brand is “Troy Tested & Approved.”