IMG College, SME Form Joint Venture To Expand Client Services
IMG College and branding/ad agency SME have formed a joint venture aimed at delivering brand strategy, digital, and traditional marketing services to school clients. The venture adds to IMG College’s existing sponsorship, marketing, licensing, ticketing, and seating services. It also provides a platform for SME, led by senior partner Ed O’Hara, to expand deeper into the college space to develop new connections. IMG College and SME will use their combined resources to offer services in brand strategy and consulting, research, ad services, media planning and buying, website design and development and other areas of media. SME lists the Pac-12, American Athletic Conference, ACC and Sun Belt as college entities it has worked with in the past.