Sources: Fox Seeking About $4M For 30-Second Super Bowl Spot
Fox is seeking around $4M for a 30-second spot in its Super Bowl XLVIII telecast, according to sources. That is a "slight tick up from the average price secured by CBS" of $3.7-3.8M in '13. Fox Sports Exec VP/Ad Sales Neil Mulcahy said that the net has sold about 85% of its Super Bowl inventory. Mulcahy added inventory “should be sold out” before November. One buyer said that Fox was getting around $4M for a 30-second spot in the first half and around $3.8M for a 30-second spot in the second half (VARIETY.com, 8/22).