Heineken To Activate At U.S. Open With New Hospitality Area
Heineken today announced its plans to debut the Heineken House hospitality area at the U.S. Open in its 22nd year sponsoring the tennis tournament. The new installation will feature live screenings of matches as well as food, entertainment and Heineken. The beer brand's activation at the tournament also includes the Red Star Cafe and new "Crack the US Open" interactive digital game. The menu for Heineken House was developed in conjunction with chef Tyler Kord (Heineken).