Tire Pros Inks Sponsorship Deal With MLS Galaxy For '13 Season
Tire Pros has inked a sponsorship deal with the Galaxy to become the official tire retailer of the MLS team this season. The sponsorship is the "first by Tire Pros of a major league sports team." Marketing assets in the deal include radio broadcasts, in-stadium signage, game promotions, grassroots community events and digital ads. Also, L.A.-based Tire Pros stores will host meet-and-greet events with Galaxy players during the season (MODERNTIREDEALER.com, 8/5).