EA Sports Inks Three-Year Sponsorship Deal With EPL Club Liverpool
Liverpool has signed a three-year partnership with Electronic Arts, making EA Sports the club's official football video gaming partner starting with the '13-14 EPL season. Fans attending matches at the EPL club's Anfield stadium will have the opportunity to play "FIFA 14" and will have access to a free download of a special "FIFA 14" cover highlighting Liverpool players. EA Sports has captured 360-degree 3D digital head scans of the Liverpool's team for the game, which will be released Sept. 27. EA Sports VP/Marketing Jamie McKinlay said that the company has registered more than 500,000 Liverpool fans playing "FIFA 13."
This comes after EA recently signed an official video game partner deal with FC Barcelona.